The event took place during the peak Christmas season, posing a significant challenge for capturing consumer attention in a highly competitive market.
The brand's official TikTok account, @mideahungary, was entirely new and started with zero followers for this campaign.
We engaged a total of 19 local influencers in Hungary who have a significant following and align with the brand's tone to spearhead and amplify this campaign.
We designed the Midea Sticker, a highly interactive and engaging element. The sticker initially represented a freezing cold weather, gradually melting away with the introduction of Midea's warm air, culminating in festive Christmas decorations. This creative concept seamlessly combined seasonal relevance, holiday spirit, and the brand's product attributes.
For the sticker's special effects music, we collaborated with the musician MUXO to create original music. Building upon Christmas songs as the base, we incorporated ice and snow sounds to immerse users in a journey from chilly cold to heartwarming celebration at a Christmas party.